Electric Family is a brand built on positive action and distributing positivity. As many of you know, our mission statement is actually a mantra that we strive to live by every single day. In turn, we hope to build a community of people with the same mindset of doing good without expecting anything in return.
This past December we had the opportunity to support a non-profit operation called "PLUR: 100 Gifts for 100 Homeless" for the second time in two years. The project was founded by an Electric Family customer by the name of Ben Dulin. The idea behind the project is to gather as many gifts as possible and distribute them to homeless people in a metropolitan city around the holidays. Ben executed the project flawlessly this year, gathering over 1000 gifts and distributing them to over 100 homeless people. We are beyond grateful to have had the opportunity to donate products to the project to be given as gifts.
Ben and his team put together a short recap video of the project. Check it out!