We are back with the newest addition to our artist series bracelets, Steve Aoki. The Dim Mak founder first started out by producing music and putting on underground concerts in Isla Vista while attending the University of California, Santa Barbara. He became so well known in the residential area adjacent to UCSB and created Dim Mak when he was just 20 years old. Aoki named his record label after his childhood hero, Bruce Lee. The Aoki family is star studded with his father, Rocky Aoki, being the founder of the restaurant chain Benihana and sister, Devon Aoki, playing in the Fast and Furious movies. He gained tons of support from colleges after touring around the US and releasing his first singles collaborating with artists from Afrojack to Bloody Beetroots.
His shows began to gain a lot of attention because of his acrobatic crowd surfing stunts, throwing cake at fans, spraying champagne bottles, and riding rafts on the dance floor. He continued to tour across the globe and became the world class DJ he is today. He released his first solo album, Wonderland, in January 2012 and features guest vocalists and musicians LMFAO, Kid Cudi, Kay, Travis Barker, will.i.am, and more. That following year, his album was nominated for a Grammy! You’ve probably heard his very popular remix of Kid Cudi’s Pursuit of Happiness, that was also played in Project X. Since Wonderland, he has released a two-part album, Neon Future I and Neon Future II. In 2014, Aoki earned the Guinness record for "most traveled musician in one year," with 161 shows in 41 countries! So it’s not hard to catch him at many major festivals like Ultra, TomorrowWorld, or at his residency at Hakkasan Nightclub in Las Vegas. Also be on the lookout for rare appearances of 3 Are Legend on lineups, which is made up of Aoki, Dmitri Vegas, and Like Mike. You want to be sure to cop his bracelet when it releases December 8th!
Aoki has chosen to use the proceeds from this bracelet to benefit his own foundation, the Steve Aoki Fund. The Steve Aoki Charitable Fund's primary goal is supporting organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation. Our vision is to one day see a world where degenerative brain diseases do not exist, and science and technology play a direct role in extending the healthy lives of ourselves and our loved ones. The Fund also supports humanitarian causes dear and near to DJ/Producer Steve Aoki such as disaster relief and animal-rights.
In addition to the release of the Steve Aoki bracelet, we will also be releasing our last capsule of the year - Black on Black Part 2! This capsule will be our last clothing release of the year. Each piece is made in quantities of 40 or less, and they won't be reproduced in these styles and colorways.
VIBE Pom Beanie - $24 | XBOX Long Sleeve - $36
Do Good Hoodie - $55 | X Snapback - $26
Again, each of these pieces is made in quantities of 40 or less, so we expect them to go fast! All items drop at 10am PST on our online store. Thank you all for your continued support! Peace and respect.