September 18, 2017 1 Comment

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To our extended family,

This fall marks the 5 year anniversary of Electric Family. This company started as a passion project out of our apartment in San Diego and blossomed into what it is today. When we started the company, we had no idea if it would last longer than a few months. My partners and I had other jobs, the type of jobs that actually paid us money, but we all loved dance music and wanted to express that through clothing and accessories.

About 8 months into the project things were moving very slowly and we were contemplating whether or not we wanted to keep going, but that's when we got our first big break. Two DJ/producers out of Montreal Canada decided to take a chance by collaborating with an unknown company on a bracelet product featuring their logo. The name of the duo was none other than Adventure Club, and that bracelet would go on to feature many of the worlds biggest DJ/producer acts. Once we saw some initial success with the Adventure Club launch, we knew we had made the right decision starting the company and never looked back.

Fast forward to today and we have donated close to $400,000 dollars to charities all around the world through more than 70 artist collaborations. We have packaged food for families in need, painted murals on walls in underserviced areas of Los Angeles, and donated toys to hundreds of kids who typically wouldn't have had access to them. None of this work could have been possible without you, our customer. We share these achievements equally and you should be proud of yourself for the impact we have made together.

Over the last few months, our team has been doing a lot of research into what you have been asking of us over the last 5 years. We know that you like high-quality products at affordable pricing and we have been trying to figure out ways to go above and beyond this call to serve you. Starting with our Fall 2017 collection and moving forward into the future, you will be introduced to a completely new era of Electric Family. This era will feature the same high-quality products at much more affordable pricing. You will have access to our $20 tee section, which will only feature.....you guessed it, $20 tees. What is even more exciting about this section is that you can bundle shirts together for bigger discounts. Two shirts will cost $38 and three will cost you $55. The final kicker, all shirts in all sizes will always be in stock. You won't ever have to worry about not being able to order your size.

Here is a brief list of what you can expect for the new look EF:
-$20 Tee section - always in full stock
-T-Shirt bundles - build a bundle of tees and save
-Best sellers - always in full stock
-Premium Tee Section - higher quality blanks with more detailed designs
-Clearance Rack - up to 50% off at all times
-New types of bracelet boxes
-Subscription box - featuring exclusive clothing, hats, and bracelets only

We sincerely hope you like the changes we are making and we would love to hear your feedback. Shoot us an email and let us know what you think!

Again, thank you for sticking with us over these years. We could not be more grateful for you continued support and loyalty. We will continue to serve you to the best of our abilities. Peace and respect.

Drew Nilon
Co-Founder and CEO

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1 Response

Alexa Kinoshita
Alexa Kinoshita

September 18, 2017

I’ve always been a fan of the clothing and what you guys do, and I will continue to support all that you guys do for the fans. I think this is such a great idea for the PLUR family. You guys really care about us and those in need and that’s really cool. Not a lot of people have accomplished so much, but you guys have shown everyone how easy it is to do something you love for the people that need it most (whether its fans, homeless, or charity). So I just want to say thank you for all that you guys do because this Electric Family is truly one of a kind. Thank you. I can’t wait for what success the future will bring you guys, and I will be right there following behind.

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