We're super stoked to announce our first brand collaboration of the year with our friends at Be A Good Person, a positive brand that is there to remind you to strive to be the best version of yourself, on a daily basis. The collaboration is a beautiful tie dye hoodie featuring the Be A Good Person logo puff printed on the chest, with collaborative logos printed down the sleeves. This hoodie is made in limited quantities and it drops Friday, March 1 at 10AM PST.
We decided to collaborate with Be a Good Person because their brand embodies the same positive values as Electric Family. Making this collaboration happen felt like a natural thing to do for our community and our mission of making the world a more positive place. The team at Be a Good Person was kind enough to answer a few questions about their brand and the collaboration - read below and enjoy!
What is the meaning behind “Be a Good Person?” What was the main inspiration that sparked the project?
Be A Good Person is the most basic concept, a meaning that applies and connects to anyone. To us, there is no universal definition because we, as humans, battle our own obstacles, celebrate our own triumphs, and make different decisions daily. But naturally, we all know what it takes to be a better version of ourselves. That's what it's all about; self-improving, feeling good, and inspiring others to do the same time. The main inspiration behind our brand is to emit more positivity into the world. Our roots stem from art and creating, so we're incredibly thankful that we're able to spread this movement in a unique, exciting way!
Is there a particular audience or type of person you are designing your collections for? What common characteristics do you think your customers share?
With Be A Good Person, we've never concentrated on a specific niche. What is really nice, is that over time and through experience, we've learned that the message applies to literally everyone. We absolutely love seeing photo submissions (and in person) of people with various backgrounds, ages, and settings. We've had the privilege in meeting a ton of inspiring people along the journey as well and are mind-blown on a daily basis to see how this concept can bridge together so many contrasting communities from all over.
A common characteristic everyone with Be A Good Person merch carries is the aspiration to be better. It’s beautiful to witness so many people opening their doors to self-improvement.
Name one thing that you think the world could do without, and one thing that the world needs more of, and why.
Prejudice drives hate in the world more than anything. It's too common in today's society; preconceived opinions without an actual reason. If we put more effort in seeking reason as a society, we open ourselves up to be more understanding, solve more societal issues, and work together to advance the world together.
More empathy, sharing and understanding each other's feelings, would do the world wonders! Everyone faces their own dilemmas, so more often than not, putting our selfish behaviors aside is the right thing to do.
It's cliche to say this; nobody is perfect. But each and every one of us is capable of being better one way or another :)
How has a failure, or apparent failure, in your personal life or career set you up for later success? Do you have a “favorite failure” or a failure that you’d consider a key moment in your life?
What felt like the biggest apparent failure, came in the beginning phase of Be A Good Person. We (Darian and Julian) were full-time working corporate jobs, often into the late hours afterward on developing the brand, and always thinking we could do so much more. Especially because, concurrently, society in general, began being exposed to more negativity to politics, violence, and other things alike. It felt like we weren't fully able to express our message to the world when the world needed it most. That's where the feeling of apparent failure existed; when you genuinely feel like there is a need to make the world a better place and you're capable of it, but you continue to follow a routine that constrains you from doing so. Eventually, it was time to make the leap and dive fully into Be A Good Person. Looking back, though, that period gave us fundamental knowledge to operate a business, work in a team environment, managing time, engage in more forward-giving projects, and so much more. To anyone out there going through something similar, keep your head up and stay focused! Never lose passion, because that moment will come.
Why did you decide to collaborate with Electric Family?
Music and our mutual desire to spread positivity! What Electric Family has pioneered through their countless initiatives to give is remarkable and something we admire. Our mutual efforts to increase optimism in the world coincides perfectly with one another, and we hope everyone who wears one can feel inspired by it.
One last remark: Your set is over and you can flash one more message on the stage’s LED screens that everyone in the crowd will read. What does it say?
BE A GOOD PERSON! :)