Insights: Must Die!

Drops Friday, September 20 @ 10AM PST

About This Collection:

Introducing our next artist collab, Must Die! We partnered with Must Die! to bring you two sick af tees and a collab artist bracelet that benefits the Greater Good Fund. Read more about the Greater Good Fund at the bottom of the page. 

Collection Details:
  • Collection drops Friday, September 20 @ 10AM PST
  • 2 Limited edition collab graphic tees
  • 1 Collab artist bracelet


We got the opportunity to chat with Must Die! about the origin of his name, ways he gathers daily inspiration, and so much more. Check out the full interview on SoundCloud: 




About the Greater Good Fund

The Greater Good Fund is a pool of all the money raised from Electric Family sales which is evenly distributed to our Greater Good partner charities on a quarterly basis. Our Greater Good partner charities are:

Charity: Water
Pencils for Promise
Breast Cancer Research Foundation
Tim Ferriss: Treatment of Major Depression through Johns Hopkins University of Medicine
Ocean Conservancy

Learn more