The purpose of this capsule is self-explanatory. The words you speak, the company you keep, and the actions you take - no matter how big or small - will make an impact on your life and the lives of those around you. This is why it is essential to only speak with good intention, only surround yourself with positive people, and to only act in a way that will bring peace, joy, or relief to a situation. When you rock a No Bad Vibes piece, you're subtly reminding the world to choose positivity and to let the negativity go. The world will thank you for doing your part.
If you've been with us for a long time, you probably remember our signature capsule collection releases featuring anywhere between one and four premium pieces of apparel, headwear, or accessories. Due to the growth of the brand and our customer base, we strayed away from truly limited releases so that more people could get their hands on the merch that they wanted.
As some of you may also know, back in 2016 we launched a merch company called Top Drawer Merch with the focus of building premium merch brands for musicians, music festivals, record labels, influencers, gaming companies, and more. This venture grew faster than we could have imagined and now services and manages more than 30 brands including Illenium, Above & Beyond, Louis the Child, Kaskade, Rufus Du Sol, Seven Lions, Kayzo, and more.
Because of the growth of Top Drawer Merch, we have not been able to produce the same quantity and types of collections as we previously did for Electric Family - until now. We recently began expanding our team and restructuring the company with the goal of returning to our original release schedules and strategy for Electric Family. The first release after the restructure is the super limited No Bad Vibes capsule collection.
Thanks for your support. Peace & respect,