Last weekend, Proximity and Brownies & Lemonade raised over $300,000 following the launch of “Digital Mirage”, an online music festival benefiting Sweet Relief Musicians Fund. The electronic music brands came together to facilitate the first iteration of Digital Mirage. With over one million unique attendees and 200,000 concurrent viewers across YouTube and Playstation, Mirage created a global community of electronic music enthusiasts who participated in a virtual concert experience from the comfort of their own homes.
Over the course of three days, fifty-one of the world’s biggest electronic artists and rising stars independently curated DJ sets for the music fund. All of the proceeds raised go towards providing financial support for music industry professionals and career musicians who are experiencing hardship in the face of COVID-19. Mirage hosted heavy hitters all weekend, including Alison Wonderland, Louis The Child, TOKiMONSTA, SOFI TUKKER, A-Trak, Don Diablo, Valentino Khan, Gryffin, Ekali, Chet Porter, Adventure Club, and many more.
Missed out? Watch full sets at Proximity's YouTube channel!