A community of global changemakers
Electric Family is not simply another streetwear or accessory label, but a grassroots movement born out of the music community, created to increase the connectedness and compassion amongst the global population. We are a community of global changemakers committed to making a positive impact in society.
Our products are a vehicle
We produce a distinctive style of clothing and accessories that are intended to act as a vehicle for accomplishing our mission: to raise the social consciousness of every person we come in contact with. Electric Family works to spread the idea that every human being has the opportunity to make a positive impact through social action. We challenge our followers to get active in local communities and to treat others with respect at all times.
A different type of propaganda
Fusing our positive messaging with vibrant, peerless designs has become the signature of our diverse clothing line. From experimental dye tees and printed long sleeves, to cut and sewn hoodies and original headwear, our inspiration is sourced from the positive life experiences that have shaped who we are. Our range is unique in that all of our designs serve as propaganda for peace, family and making a positive impact.
$350,000+ donated to date
Our association between music and fashion is none more apparent than in our trademark collaboration series. We have collaborated with leading musicians including Skrillex, Marshmello, Zedd, Jauz, Kygo, and DJ Snake to spread our message and raise money for various causes. To date, we have donated over $350,000 to global charities through our bracelets and apparel alone.
Electric Family is a brand that demonstrates authenticity and transparency, seeking to reach new audiences through a mixture of our unifying philosophy and edifying street culture. We are committed to our mission and are certain that we can leverage the influence of our brand and artist collaborators to make an immense global impact.
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