We produce a distinctive style of clothing and accessories that are intended to act as a vehicle for accomplishing our mission: to raise the social consciousness of every person we come in contact with. Electric Family works to spread the idea that every human being has the opportunity to make a positive impact through social action. We challenge our followers to get active in local communities and to treat others with respect at all times.

Fusing our positive messaging with vibrant, peerless designs has become the signature of our diverse clothing line. From experimental dye tees and printed long sleeves, to cut and sewn hoodies and original headwear, our inspiration is sourced from the positive life experiences that have shaped who we are. Our range is unique in that all of our designs serve as propaganda for peace, family and making a positive impact.

Our association between music and fashion is none more apparent than in our trademark collaboration series. We have collaborated with leading musicians including Skrillex, Marshmello, Tiesto, Illenium, Kygo, Jauz, and DJ Snake to spread our message and raise money for various causes. To date, we have donated $429,337 to global charities through our bracelets and apparel alone.